Algo for everyone
Yesterday, Astros VP of Market Development Rosi Hernandez explained a whole series of new initiatives the Houston team is launching to meet the needs of the Hispanic community. Alongside Hernandez, there were several honor guests such as Hall of Famer Juan Marichal, Baseball Hall of Fame and Museum President Dale Petroskey, Citgo official Frank Gygax and Astros First Base Coach José ?Cheo? Cruz.
In an earlier post, we mentioned the redesign our website astrosdehouston.com went through. It?s important to mention that the Astros is one of the pioneers in all of Major League Baseball (and all professional sports, for that matter) in launching an online venture in Spanish, back in March 2000.
Six years later, astrosdehouston.com is going the whole nine yards: It now offers a wealth of information and features, such as team news, columnists, videos, game previews and blogs, just like this one (our Spanish version is found here). We also offer comprehensive information on Minute Maid Park, from its history to directions on how to get there; we also explain how to buy tickets to any Astros game (they are all exciting, I tell you).
The website also gives you the chance to sign up for the Cronicas en línea newsletter, which allows you to get Astros news and promotional information right in your inbox, just like we do in English with The Astros Blast. There?s no easier way to keep abreast of what?s going on with the ?Stros, and to know the many offers available for fans.
Another alternative is the Crónicas de los Astros newspaper, which is our official program in Spanish. It has 36 full-colored pages, full of original articles and photography, and at the center you?ll find a score sheet. It?s pretty handy so you can get more involved and enjoy your baseball game a whole lot more; you can also teach your loved ones the art of scoring if you already know how to do so. And it?s all free. (Yup, I?m not kidding). You don?t have to go to Minute Maid Park to get your copy of Crónicas de los Astros (although we encourage you to do so). You can get it in the days of the month?s first series with the Rumbo de Houston newspaper, at no extra charge.
The Astros have been making airwaves in Spanish since its inception in 1962, when the franchise was known as the Colt .45s. Nowadays, the Astros baseball Spanish-language broadcast reaches all of Houston through La Tremenda 1010-AM, part of the Univision radio network. Francisco Ernesto Ruiz and former Astros backstop Alex Treviño are in charge of bringing the game closer to all Latin fans. They are both quite experienced in this field: they have been broadcasting for 14 and 11 seasons each.
These broadcasts are of excellent quality, and they are second to none, compared with any other MLB broadcast, in English or Spanish. If you?re an Astros fan and happen to be located outside of Houston, there?s no problem: You can get your daily Astros fix online through MLB.com?s Gameday Audio service. It is reasonably priced and you can listen to the games anytime, anywhere. They are all archived.
Besides radio, the Astros are entering Spanish-language TV production with the new Contacto con los Astros series. Every month, fans across Texas will be able to enjoy interviews with Astros players, coaches and executives; game recaps, series previews and special moments in Astros history, hosted by Alex Parra, Enrique Vásquez and Adrián Chavarría. Fox Sports Net Houston will carry the show starting April 30, and it?s not necessary for you to be fluent in the Spanish language: the program will be subtitled in both languages.
And as always, there?ll be lots of special events at Minute Maid Park to celebrate Hispanic heritage and the immense contribution Latin players have done to the game of baseball. Bilingual clinics, the Fiesta in the Park Concert Series and the Hispanic Weekend in September are just some of them.
Currently Minute Maid is hosting the ?Baseball! ¡Béisbol!? exhibition presented by the National Baseball Hall of Fame and Museum and nationally sponsored by Citgo, with 26 feet, 10 panels and more than 40 images displayed. It?s one chance you won?t want to miss to learn a bit more of how baseball has gone outside the United States and become a way of living and breathing in many countries throughout South America and the Caribbean.
In the end, if you can express yourself en español, the Astros have available for you many different options so you can follow your favorite team, in a variety of media; just to give the Hispanic community the treatment and service it rightfully deserves. It?s all available just for you, so? ¡Disfrútelos!